One famous and popular event of Swissôtel The Stamford would be the Swissôtel Vertical Marathon held by them annually. Ranked as the 8th out of the 2012 Vertical World Circuit, it soars at a height of 226 meters high. With a thousand and more people participating, it is one of the most anticipated events by Swissôtel The Stamford. Another sport event would be "We Care Week" Campaign, whereby Swissôtel The Stamford encourages people to jog 3.5km around Singapore’s attractions.
Swissôtel The Stamford also takes advantage of occasions to create
events in conjunction with them. For example, Valentine’s Day and Christmas. On
Valentine’s Day, they held a “Pink Champagne Sunday Brunch”, a food and alcohol
event that is decorated pink everywhere. While on Christmas Day, they held a
fund-raising event in 2010 and treated children with cakes, games and presents
in 2011. According to Swissôtel The Stamford, they believe in “the season and
spirit of giving” and hence, from their Christmas events, we can see that
Swissôtel The Stamford has been creating events that helps the society and
community.
Photo Credits to Swissotel The Stamford Facebook Album, "A Christmas of Hope"
Beisdes the occasions and sports events, Swissôtel The Stamford was also the stakeholders of the International Indian Film Academy (IIFA) Awards andthey hosted the IIFA Awards Post Party in their hotel.
As we can see from the photo below, the backdrop has "Swissôtel The Stamford" printed over it. Hence, with the brand inside, it would help market the hotel and boost the reputation.
With so many major and minor events that was created and are involved
in, Swissôtel The Stamford definitely has a great
reputation through the marketing they did for the hotel. In return, it boosts
profitability as it attracts more organizations who would want to host their
events in their hotel.
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