8P- Place

The place the event is held would be very important to the event itself. If the venue is placed poorly, visitors may not enjoy the event and will feel dissatisfied. In the case of AFA, there are four components to it- Ticketing, Festival Grounds, Main Stage and Max Pavilion. They were held at the Singapore EXPO halls 7, 8 and 10.

Tickets were available at Foyer 3, which is outside Singapore EXPO halls 7 and 8. The Main Stage, which had presentations, movie screenings, showcases and talks were located at hall 8. Max Pavilion, where the concerts were held, was located at hall 10. These locations were side by side and thus make it convenient for the visitors.

The Venue, Singapore EXPO.

Picture shows Foyer 3, Ticketing area.

Moreover, Singapore EXPO halls 7 to 10 are on the opposite side of the road. Hence, there is a distinct crowd control from the other events that were held on the same days as AFA.

One main reason why AFA has chosen Singapore EXPO as their venue this year is because they expect to attract both local and regional visitors. (AFA, 2012) Being so near the Singapore Changi Airport, it would be more convenient for regional visitors. This would then result in a boost in the percentage of regional visitors that comes to AFA Singapore.

Another reason is because the venue is easily accessible and there are different modes of transport nearby. Visitors can get to the event through public transport such as SBS bus services or MRT train services. The car park is just beside the event and visitors may reach the event by car as well.

Never fear for a hungry tummy as food can be purchased almost anywhere near the event. There is Japanese cuisine in the event venue itself, food and beverage outlets outside EXPO halls 1 to 6, and even more food and beverage outlets at ChangiCity Point, which is just a 170m walk away from the event venue.

Wonder Bun, a Food and Beverage booth in AFA

On the left: Wonder Bun's Buns

On the right: Takoyaki, a Japanese cuisine.

Booths sells Japanese sweets and candies as well.

Moreover, Singapore EXPO has proposed expansion plans in 2007 to build malls, restaurants and hotels. Plans were carried out and the new mall, Changi City Point had its grand opening in April 2012. A 5 minute walk away from the mall would lead to the new Hotel- Capri by Fraser.